Built for the Indian
independent artist
who means it.

I spent several years working in creator and music marketing at YouTube in India — running campaigns with artists like Anuv Jain, Jasleen Royal, Jassie Gill, and Paal Dabba, working with major labels on activations, and watching how the platform actually surfaces independent music versus how people assume it works. Before that, a decade in brand strategy and marketing across agencies and companies including MPL, Dentsu Webchutney, and The Glitch, running campaigns for some of India's biggest consumer brands.

From that vantage point, the gap was obvious. The artists I met who were genuinely talented — and there were many — were navigating a system with almost no reliable information about how it worked. How much streaming actually pays. Which curators matter and which are pay-to-play. What IPRS registration actually does to your income. What a label contract's reversion clause means in practice. Most of what existed online was written for the Western market, or written to sell something.

So I built this. The Radar pulls real data on what's growing in the Indian indie scene and who's making it. The Reviewer Database gives every artist direct access to the same contacts that previously required knowing someone. The Playbook is the guide I wish had existed — India-specific, income-focused, and honest about the timeline.

Everything here is free. The only thing I ask is that you use it.